Membership Benefits

In the past, Volleyball Canada's (VC's) relationship with its members was indirect.  VC's Provincial/Territorial Associations (P/TA's) gathered data on members and paid an assessment fee to VC based on the population of the province and the number of competitive and recreational members it recorded.

The data was maintained by the P/TA and members in most cases were not even aware that they were members of the National Association.  In addition, membership growth was difficult to track and it appeared that VC lagged behind all other team sports in number of registered members.

Consequently, Volleyball Canada (including P/TA's) identified the need to review and revise its membership structure, with the recognition that membership is the fundamental platform for the development of volleyball.

The strategy to develop membership is based on the following key principles:

1. Membership growth is the result of retaining existing members and attracting new members.
2. Growth requires investment in strategies to develop new members and customers.
3. Tracking memberships - who stays, who joins, demographics of membership, patterns of growth, etc. - is essential to evaluating growth and the success of growth strategies.
4. Everyone - VC, Association Members and Local Affiliates - benefits from membership development and needs to collaborate on strategies for growth.
5. Members are fundamentally responsible for developing their sport. Fees are an important way of ensuring the organization's capacity to develop the sport.

With these principles in mind, VC has moved to a format of Individual Membership, whereby each participant who registers with a Provincial/Territorial Volleyball Association (P/TA) will also register, and be aware that they are registering, with Volleyball Canada.

In addition, all VC membership fees which were formerly buried within the P/TA membership fee, will now be clearly identified as the VC membership fee.  All full members will pay a fee of $22.00 to VC along with their Provincial/Territorial fees. There will be no VC fee at this time for Recreational members.

If you have any questions or require further information, do not hesitate to contact Terry Gagnon, Alberta Volleyball Executive Director at 403-227-6337 or tgagnon@albertavolleyball.com